Search Manager (m/w/d), Düsseldorf

As a global leader and Beauty-Tech pioneer, we are looking for passionate talents who want to actively shape our success story. In a constantly changing world, we identify the latest trends, act data-driven, and develop innovations that merge beauty with technology.

Over 86.000 employees in over 150 markets commit themselves every day to turn our vision of a sustainable and forward-looking beauty industry into reality.

At L’Oréal, we live a culture of learning, personal development, and entrepreneurship. We offer our employees numerous opportunities to expand their skills, take responsibility, actively shape their careers, and thus have a positive impact. With our long history of innovation and our commitment to sustainability issues, we set standards for responsible entrepreneurship.

Main responsibilities

SEO Strategy:

• In line with the international guidelines, design the SEO strategy to achieve best in class consumer engagement.
• Manage & engage with stakeholders to facilitate organic search growth through content & technical excellence.
• Guarantee consistency between platforms to achieve a seamless consumer experience and to maximize business value.

Website & Content Management:

• Createa content plan in close cooperation with digital brand teams and agencies to optimize and increase online presence
• Manage the creation and implementation of website content
• Maintain the website's technical infrastructure to ensure it runs smoothly and efficiently (with IT/Tech stakeholders)
• Use analytical tools and dashboards to scale the success of the content and overall organic search strategy (e.g. Power BI, Google Analytics, Google Search Console)
• Project management for website relaunches and merges
• Stay updated on industry trends and competitor's content strategies to identify opportunities for improvement
• Engage with digital brand team and coordinate local and international agencies

Platform Management & Reporting:

• Manage and link multiple data sources to monitor all KPIs and ensure sustainable growth
• Consolidate and create reports to share relevant insights & learnings with key stakeholders
• Contribute to the organization of specific communication meetings with zone/countries

Qualification

• 2 4 years of relevant professional experience in digital marketing
• Understanding of fundamental SEO principles & KPIs
• Knowledge of SEO keyword research tools and practices
• Advanced Analytical & Data Management skills
• In-depth understanding of tools/techniques (e.g. Power BI, Google Analytics)
• Ability to adapt to changing environment and anticipate digital trends
• Business orientated and strategic, analytical, creative mindset
• Excellent communication and networking skills and ability to create interfaces
• Outstanding project management & analysis skills
• Enjoy entrepreneurial behavior and creativity
• German language skills at C1 level are required

Our offer

• Permanent employment in a crisis-resistant, growing market with a comprehensive range of social benefits.
• A competitive and attractive salary and benefits package
• Individual personal and professional development, a steep learning curve, strong team spirit and an open, cooperative culture
• Diverse, national and international perspectives