Search Manager (m/w/d), Düsseldorf

Bei L’Oréal wissen wir: Echte Innovation und Kreativität entstehen aus Vielfalt. Deshalb fördern wir aktiv ein Arbeitsumfeld, das auf Chancengerechtigkeit, Vielfalt und Inklusion basiert. Wir schätzen die einzigartigen Perspektiven und Talente unserer Mitarbeitenden als Schlüssel zu unserem Erfolg. Diskriminierung oder Belästigung jeglicher Art, z.B. basierend auf Geschlecht, Hautfarbe, Religion, sexueller Orientierung, geschlechtlicher Identität, Alter, Herkunft, Behinderung, oder anderen geschützten Merkmalen, wird bei uns nicht toleriert. Vielfalt und Inklusion sind fest in unserer Unternehmenskultur verankert. Wenn du mehr darüber und über unsere Initiativen in diesem Bereich erfahren möchtest, schau gerne hier vorbei.

Main responsibilities

SEO Strategy:

• In line with the international guidelines, design the SEO strategy to achieve best in class consumer engagement.
• Manage & engage with stakeholders to facilitate organic search growth through content & technical excellence.
• Guarantee consistency between platforms to achieve a seamless consumer experience and to maximize business value.

Website & Content Management:

• Createa content plan in close cooperation with digital brand teams and agencies to optimize and increase online presence
• Manage the creation and implementation of website content
• Maintain the website's technical infrastructure to ensure it runs smoothly and efficiently (with IT/Tech stakeholders)
• Use analytical tools and dashboards to scale the success of the content and overall organic search strategy (e.g. Power BI, Google Analytics, Google Search Console)
• Project management for website relaunches and merges
• Stay updated on industry trends and competitor's content strategies to identify opportunities for improvement
• Engage with digital brand team and coordinate local and international agencies

Platform Management & Reporting:

• Manage and link multiple data sources to monitor all KPIs and ensure sustainable growth
• Consolidate and create reports to share relevant insights & learnings with key stakeholders
• Contribute to the organization of specific communication meetings with zone/countries

Qualification

• 2 4 years of relevant professional experience in digital marketing
• Understanding of fundamental SEO principles & KPIs
• Knowledge of SEO keyword research tools and practices
• Advanced Analytical & Data Management skills
• In-depth understanding of tools/techniques (e.g. Power BI, Google Analytics)
• Ability to adapt to changing environment and anticipate digital trends
• Business orientated and strategic, analytical, creative mindset
• Excellent communication and networking skills and ability to create interfaces
• Outstanding project management & analysis skills
• Enjoy entrepreneurial behavior and creativity
• German language skills at C1 level are required

Our offer

• Permanent employment in a crisis-resistant, growing market with a comprehensive range of social benefits.
• A competitive and attractive salary and benefits package
• Individual personal and professional development, a steep learning curve, strong team spirit and an open, cooperative culture
• Diverse, national and international perspectives