Senior Plant-Based Shopper Marketing Manager (m/f/d), Düsseldorf

Danone is a global leader in the food industry, operating in three fast-growing categories: dairy and plant-based products, water, and specialised nutrition. True to our mission of bringing health through food to as many people as possible, our ambition is to inspire healthier and more sustainable eating and consumption habits. We are committed to making a positive and measurable impact on nutrition, society and the environment.

Missions

• Bring Plant-Based to the next level and make our consumers falls in love with our brands
• Develop shopper marketing strategies aligned with the brand strategy
• Close collaboration between the PBAU and other departments
• Develop & execute shopper marketing activation Alpro & Provamel DACH
• Implement in-store shopper activation with excellence in execution with clear focus on ROI
• Develop strong, compelling sell-in stories for marketing campaigns and innovations
• Provide shopper toolkits aiming to be implemented via Marketing & Sales Teams Dairy & Waters
• Present with conviction to Danone DACH sales and brand teams with strong storytelling & recommendations
• Track shopper activation performance & derive recommendations & actions
• Closely collaborate with local shopper & creative agencies
• Manage shopper marketing budget (Monitoring, Forecasting, Month Closing)
• Start is as soon as possible in Germany.

Profile

• Successfully completed studies, preferably in marketing or other business related discipline
• 5+ years in marketing and sales (shopper marketing, trade marketing or brand experience) within the FMCG industry
• You hold good knowledge about German consumers & the retail landscape
• Strong communication skills as well as presentation skills and solution-oriented interaction with diverse stakeholders.
• Experience with retail panel data (e.g. Nielsen, GfK) as well as strong analytical skills and high affinity for numbers
• Fluent language skills in German and English