Senior Brand Manager Aptamil (m/f), Frankfurt am Main

Danone is a global leader in the food industry, operating in three fast-growing categories: dairy and plant-based products, water, and specialised nutrition. True to our mission of bringing health through food to as many people as possible, our ambition is to inspire healthier and more sustainable eating and consumption habits. We are committed to making a positive and measurable impact on nutrition, society and the environment.

Your Mission

startet now

• Development of shortand medium-term strategies to grow specific Aptamil portfolio
• Initiate and lead the development of new products through to excellent market execution
• Development and implementation of the key marketing support programmes
• Optimizing the value chain of the brand
• Develop agency briefs, manage delivery and motivate agency teams to deliver best
• Lead and develop brand manager
• Lead and align cross functional and inter-national teams on specific projects and market deliveries
• Track and report key business and consumer KPI’s to evolve plans to deliver maximum growth
• Responsibility for managing associated A&P budget

Your Profile

• An above-average university degree (Diploma or Master)
• Min. 5 years experience in brand management in leading FMCG companies
• Entrepreneurial thinking as well as responsible work style
• Clear consumer understanding
• Strategic thinking paired with pragmatic implementation skills
• Analytical strength plus creativity
• Professional appearance, very good communication and presentation skills
• Very good knowledge of spoken and written English, fluent German is essential, knowledge of French is an advantage