Digital & Communication Director Cosmetique Active (m/w/d), Düsseldorf

Bei L’Oréal wissen wir: Echte Innovation und Kreativität entstehen aus Vielfalt. Deshalb fördern wir aktiv ein Arbeitsumfeld, das auf Chancengerechtigkeit, Vielfalt und Inklusion basiert. Wir schätzen die einzigartigen Perspektiven und Talente unserer Mitarbeitenden als Schlüssel zu unserem Erfolg. Diskriminierung oder Belästigung jeglicher Art, z.B. basierend auf Geschlecht, Hautfarbe, Religion, sexueller Orientierung, geschlechtlicher Identität, Alter, Herkunft, Behinderung, oder anderen geschützten Merkmalen, wird bei uns nicht toleriert. Vielfalt und Inklusion sind fest in unserer Unternehmenskultur verankert. Wenn du mehr darüber und über unsere Initiativen in diesem Bereich erfahren möchtest, schau gerne hier vorbei.

Tasks

• Tailor the Global Digital and Media strategies to the local/HUB characteristics for division
• Map local consumer decision journey for categories and Brands – with CMO/CMI
• Represent division as digital gatekeeper in multidiv-structure CMO Mancom, Category SteerCo and IT Beauty-Tech Power Group for technology
• Build a strong partnership with Digital Technology to improve services
• Establish and maintain relationships with key stakeholders inside the Company (marketing, communication, sales), digital ecosystem and media partners
• Ensure monitoring of digital performance and consumer engagement
• Media Strategy: Ensure cross-media efficiency, close tracking of results, actionable recommendations & conversion to sellout
• Owned platforms excellence (Websites, SEO, Social…)
• Ensure Advocacy Excellence to maximize reach AND trust through relevant spokespeople, ratings & reviews & Communication/PR
• Ensure Audience building by leveraging all Digital marketing methods (content marketing, social, events amplification…)
• Foster teams to leverage Earned media through influencers strategies
• Oversee a strategic approach to the use of social media and provide relevant content for them; in order to support digital marketing campaigns and the wider aims of the Brands
• Oversee the implementation of CRM strategy and data management
• Foster boosting e-commerce by supporting and demanding local strategies for e-retailing, e-boutiques (D2C Shop) and supporting new business model pilots (e.g. Amazon, Zalando)
• Ensure appropriate commercial targets are set for D2C ecommerce activity and ensure its tracking sharing responsibility with the commercial team
• Support E-Commerce department by challenging the timely provision of content/A+ content and best asset management
• Foster Digital Business Development with innovative digital concepts
• Budget: Plan, track and be accountable for the digital production & media budget
• Ensure & execute proactive communication B2B & B2C on key ACD topics in Sense of Purpose Pillars Sustainability, Innovation, People on owned corporate channels and relevant press, event, speaking op placements. Ensure & execute reactive communication and issues management
• Develop a thriving community of digital professionals. Lead and engage team

Profile

• Academic degree in the field of media management, communication, business administration or similar.
• Minimum of 10 years of practical experience in media, online marketing, marketing, communication and Public Releations ideally also on the agency side
• Strong digital expertise and affinity for new media and tools (e. g. Google Analytics)
• People management experience
• Interest in new, disruptive marketing approaches
• Excellent knowledge of stakeholder and project-management in a global environment
• Excellent presentation and communication skills
• Entrepreneurship and creative-mindset

Our Offer

• Permanent employment in a crisis-resistant, growing market with a comprehensive range of social benefits.
• A competitive and attractive salary and benefits package
• Individual personal and professional development, a steep learning curve, strong team spirit and an open, cooperative culture
• Diverse, national and international perspectives