B2C eCommerce Manager Europe (m/f), Leinfelden-Echterdingen

Bosch

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Bosch

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B2C eCommerce Manager Europe (m/f), Leinfelden-Echterdingen

CDI
Marketing, Communication, Ingénierie, Technique, Sciences, Santé, Vente, Distribution, Service clientèle
Offre archivée le 04/03/2019
 

Bosch

B2C eCommerce Manager Europe (m/f), Leinfelden-Echterdingen

Missions

  • Develop digital marketing and sales strategy focusing on IT solutions and business processes for all B2C eCommerce touchpoints in Europe
  • Rollout eCommerce solutions with end-to-end responsibility, i.e. preparing business cases, defining business requirements, coordinate IT test management, enablement of key users, hyper care support and active stakeholder management after launch
  • Conduct benchmarking and KPI performance management to continuously optimize eCommerce operations
  • Management of rollout team with resource planning, staffing and strategy for near-/off-shore, in-/outsourcing
  • Support pricing and promotions approach of sales to ensure commercial success of selling platforms
  • Establish solutions to generate customer insights to optimize user segmentation, personas and personalization of marketing campaigns
  • Define online marketing concept for SEO/SEA eCommerce touchpoints
  • Create and implement basic content guideline (PIM) to increase conversion in alignment with global project team
  • Improve IT operations and support concept with in-/external IT service provider

Profile

  • 5+ years of experience in eCommerce, sales or marketing, ideally in an international organization
  • University/college degree in economics, marketing or other related field
  • Deep knowledge about new digital trends and capabilities for online sales channels
  • Strong project management skills with motivating attitude
  • Fluent English knowledge and excellent communication skills on all hierarchies levels, extrovert personality
  • Openness to work in an international organization and willingness to drive digital transformational
  • Willingness to travel (~25%)

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Offre archivée le 04/03/2019

 
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