(Senior) Online Brand Manager (m/f/d), Düsseldorf

As a global leader and Beauty-Tech pioneer, we are looking for passionate talents who want to actively shape our success story. In a constantly changing world, we identify the latest trends, act data-driven, and develop innovations that merge beauty with technology.

Over 86.000 employees in over 150 markets commit themselves every day to turn our vision of a sustainable and forward-looking beauty industry into reality.

At L’Oréal, we live a culture of learning, personal development, and entrepreneurship. We offer our employees numerous opportunities to expand their skills, take responsibility, actively shape their careers, and thus have a positive impact. With our long history of innovation and our commitment to sustainability issues, we set standards for responsible entrepreneurship.

Tasks

• Category Growth & Strategic Planning: Translate overarching e-commerce strategies into actionable, brand-level activation plans across the DACH region, establishing clear target KPIs and budget allocations to drive incremental CPD category growth.
• Assortment Curation & Optimization: Define and manage the biannual "Hero" assortment in line with zone frameworks, analyzing performance data to identify key product segment opportunities and support upcoming product launches.
• End-to-End Content Management: Lead the preparation of product launch files and brief the European Content Factory (ECF) with precise keywords, specifications, and brand guidelines to ensure high-quality asset delivery.
• Quality Assurance & SEO Best Practices: Review and approve all e-commerce content prior to publication to guarantee maximum accuracy, SEO optimization, brand alignment, and consistent messaging.
• UX & Conversion Rate Optimization: Collaborate with Product Managers to continuously refine content and user experience (UX) elements based on consumer insights and data analytics to maximize online sales and conversion rates.

Profile

• Experience: You have at least 2 years of experience in E-commerce or Digital Marketing, with a deep understanding of e-retail dynamics and online consumer behavior. A successfully completed university degree is required.
• Analytical & Data-Driven Portfolio Management: You possess a highly analytical mindset with proven experience in sales performance analysis, SKU rationalization, and assortment planning. You are comfortable translating complex data into structured reports and clear, actionable product roadmaps.
• Digital Shelf Content Operations & UX Optimization: You have practical experience managing the end-to-end digital content pipeline. This includes briefing creative agencies, managing product launch data sheets, and implementing SEO and e-commerce UX best practices to maximize online conversion rates.
• Familiarity with PIM & Content Syndication: You are familiar with Product Information Management (PIM) systems or digital asset syndication platforms to ensure the efficient and accurate distribution of product data across digital networks.
• Cross-Functional Collaboration & DACH Market Scope: You have outstanding communication and stakeholder management skills, allowing you to align Product Managers, sales teams, and central agencies. Fluent English and German is required.