Online Activation Manager (m/f), Frankfurt

Danone is a global leader in the food industry, operating in three fast-growing categories: dairy and plant-based products, water, and specialised nutrition. True to our mission of bringing health through food to as many people as possible, our ambition is to inspire healthier and more sustainable eating and consumption habits. We are committed to making a positive and measurable impact on nutrition, society and the environment.

Missions

• Support the e-business team in preparing joint business plan & yearly negotiations with pure players
• Drive online activation for bricks & clicks online channels
• Collaborate with our online customers to drive conversion through specific promo activities, content, optimized search
• Create specific online activities to drive growth on online platforms
• Use data & analytics support to understand performance and drive future growth
• Manage online portfolio and special pack/bundles
• Collaborate with trade marketing to ensure consistency in our messages & activities across all channels
• Build strong relationship with internal stakeholders such as sales, marketing, customer operations & finance

Profile

• Master’s degree in economics or business management with initial experience in sales, trade marketing, category management or marketing ideally in FMCG and/or Pharma industry
• Strong analytical skills
• Basic understanding of trade terms, management & pricing
• Knowledge of e-commerce tools
• Strong communicational skills, solution focus, creative thinking, agile mindset
• Fluent in English & German