Market Manager - EMEA region (m/f), Lyon

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.

Missions

Analyze the rural hygiene market to propose strategic recommendation for growth

The Market Manager will be ensuring the following tasks:

• Understand market structure in our key countries and drive recommendation on go to market strategy to address different customer types (to coordinate with commercial excellence).
• Analyze the competitive environment in each segments : by pest in each type of breeding mainly in Europe
• Prepare, launch then follow the performance of new products in Europe / Russia / Ukrainia : develop the operational marketing plan in close cooperation with the portfolio manager and the countries
• Define and create marketing tools, training support and technical leaflets for our sales reps and our customers, in relation with advertising agency
• Coordinate the implementation of the tools at clusters/ country level.
• Analyze trends and market watch to develop the current portfolio

Qualifications

• Business school profile with a relevant experience in an agricultural field or agricultural engineer profile with dual marketing / business skills. (Master 2 or equivalent)
• Excellent communication abilities, interpersonal relationship skills, entrepreneurial skills, and good capacity for synthesis
• Team member with hands-on attitude, a taste for team work & team spirit
• Curiosity, appetite for innovation, and the ability to think out of the box
• English fluency is a must have
• Travels in Europe as well as overseas are part of the position
• High degree of organization, adaptability and prioritization skills