Category Management & E-Commerce Development Director (m/f), Gaillard

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.

Missions

• Member of management committee
• Input into overall strategy of French Consumer Health Division
• Define category growth platform for key categories and produce commercial strategy based on category and Shopper insights
• Define and deliver the Trade Marketing and Shopper Marketing strategy
• Develop Customer Joint Business Plans in collaboration with Sales
• Develop e-commerce strategy and identifying the path to step change eCommerce
• Develop and execute HCP engagement plan

Activities / Key tasks :

• Lead category and trade marketing development team by upscaling team skills to execute in-store based on category visions
• Supervising strategic planning and monitoring competition in regards to in-store execution and generate objective recommendations
• Coordinating business planning and contributing to strategic committee, budget and business review with the global key stakeholders
• Co-create assortment and distribution priorities with sales
• Developing and deploying the strategic category vision for the key brands
• Develop and drive an e-commerce strategy and identifying the path to step change eCommerce
• Translating brand strategies into yearly commercial activation plans adapted for distribution and the different customer types to drive visibility and HCP recommendation
• Analyzing market performance and ROI of the various commercial and marketing levers and suggesting adapted action plans
• Managing a team of 6-8 direct reports, across Nutritional, Dermatology and Digestive Health et.
• Acting as interface between the marketing and sales department so as to maximize synergies.

Work Relations:

• Internal: display strong collaborative spirit with peers, marketing, sales, regulatory & medical affairs, legal, finance, HR, order to cash, supply.

Qualifications

• Master’s degree from a business school or master’s degree in Business Management, Marketing or equivalent subject
• Minimum of ten years’ experience, three of which in a management committee post
• Strategic vision and leadership
• Sector expertise (key players, trends, customers)
• In-depth knowledge of commercial and marketing levers as well as the commercial activation process
• Digital mindset and ideally e-commerce experience
• Strong analytical skills (proficiency in data management)
• Project and team management, personal skills and customer focus
• Quick thinker, fast decision maker and creative
• French & fluency in English required.
• Experience in FMCG (Food, Cosmetics). Experience in OTC (Over the Counter) categories would be ideal.
• Collaborative with excellent relationship building skills.