Stage Marketing Training (m/w), Lyon

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.

Key missions

• Make a thorough analysis of rail key competitors in key targeted geographies in terms of service provided and weeding technologies to :
• Highlight the Bayer key selling pints
• Prvide some improvements recommendations of current Bayer technologies
• Support new countries to enter rail service market :
• Cllect market data
• Define custmers’ questionnaires to gather their insights
• Define a market grid analysis
• Prvide some Bayer rail service presentations.
• Guide the cuntries to support their market research.
• Prvide some recommendations in rail service strategy execution for each country
• Support the search ongoing on new technologies:
• benchmark with cmpetitors to highlight Bayer key selling points
• prepare marketing materials (ex: brchure, video…) to showcase existing prototype.
• Map the key stakehlders to get the technology registered
• Actively participate in Rail Community to foster a collaboration spirit within the team

Profile

• You have graduated with a Master Degree in Marketing/business, you are independent, structured and operational. You have ability to take initiative and kwow how to collaborate with others. You have a strong team spirit.
• Good level of English is required.