(Senior) CRM Manager DACH (m/w/d), Düsseldorf

Bei L’Oréal wissen wir: Echte Innovation und Kreativität entstehen aus Vielfalt. Deshalb fördern wir aktiv ein Arbeitsumfeld, das auf Chancengerechtigkeit, Vielfalt und Inklusion basiert. Wir schätzen die einzigartigen Perspektiven und Talente unserer Mitarbeitenden als Schlüssel zu unserem Erfolg. Diskriminierung oder Belästigung jeglicher Art, z.B. basierend auf Geschlecht, Hautfarbe, Religion, sexueller Orientierung, geschlechtlicher Identität, Alter, Herkunft, Behinderung, oder anderen geschützten Merkmalen, wird bei uns nicht toleriert. Vielfalt und Inklusion sind fest in unserer Unternehmenskultur verankert. Wenn du mehr darüber und über unsere Initiativen in diesem Bereich erfahren möchtest, schau gerne hier vorbei.

Missions

• Support to tailor the Global Digital and CRM (incl. 1st party data) strategies to the local characteristics that delivers on business impact and make it a shared ambition with relevant brand teams
• Planning, implementation and control of data acquisition and lead generation as well as implementation and evaluation of pilot projects in cooperation with the divisions and brands
• Consulting and support for the brands' operational CRM measures to ensure a successful increase in CLVs and ROIs through customer retention as well as loyalty programs
• Support with data acquisition, data analysis and recommendations for lead acquisition and 1P data activation
• Onboarding and optimization of international and local CRM tools, platforms and dashboards to capture, use and generate customer insights
• Coordination of CRM agency framework as well as internal and external partners (u. a. IT, Data, Legal)
• Lead multi-divisional projects to contribute to database growth and activation
  
• Establish legal compliant processes, including definition of internal guidelines and benchmarks for CRM & 1rst-party data acquisition
• Managing of weekly agency meeting, monthly CRM round table and strategic reports

Skills

• More than 3 years + experience, incl. ideally experience in CRM
• Team player with excellent communication and networking skills
• Extended knowledge of CRM systems (Salesforce / Adobe Campaign experience a strong plus)
• Proven track of managing efficiently complex structures & projects
• Business minded, analytical, strategic thinking
• Fluent in English, German a Plus

Our offer

• Permanent employment in a crisis-resistant, growing market with a comprehensive range of social benefits.
• A competitive and attractive salary and benefits package
• Individual personal and professional development, a steep learning curve, strong team spirit and an open, cooperative culture
• Diverse, national and international perspectives